Here’s a different look at Online PR than you might expect. You see, I wanted to combine two of my favorite things: Online PR and Kayaking. At first glance, they couldn’t be further apart. Yet, upon closer inspection, the parallels were many. (Disclaimer: I am primarily referring to sea kayaking...

Whether you are an entrepreneur, a company or a PR firm, the distribution of optimized press releases does present both challenges and opportunities. The good news? With a little extra work-make that a little extra attention-you'll maximize and leverage both the reach and longevity of all your optimized...

Getting stuck sucks. Maybe it's a momentary indecision or something more deep-rooted. The outcome, or lack there of is the same regardless. To give you some background on how I identified the top 4 press release distribution stumbling blocks, they were culled from the following sources:Source #1: client...

Does the world really need another PR blog even one specializing in Online PR? Obviously, the answer is yes because, a) you're reading this PR blog and b) the money's been spent on branding so there's no turning back. :-)In my prep research of blogs of all marketing types-Internet marketing, Offline...

Some PR traditionalists grow a little uncomfortable when you put ROI and PR or ROI and Online Press Release together in the same sentence. PR and publicity have traditionally been perceived as awareness and branding-driven, and less for making the cash register ring, at least directly.Yet with the advances...

First off, if you do a search online for the search phrase "media room" you'll get numerous results on where to put that 50-inch flatscreen TV. Uh, wrong media room. We're talking online media room. Because to fully maximize your PR and publicity efforts, you need an online media room or online newsroom....